Brewfest Seasonal Event Now Live
From September 20th to October 6th, players can participate in the Brewfest seasonal event. Complete quests and different activities to earn 
Brewfest Prize Tokens, or use the Dungeon Finder to defeat Coren Direbrew for a chance at 184 item level trinkets, and the 
Great Brewfest Kodo and 
Swift Brewfest Ram mounts. Enter a sausage eating contest, or prevent groups of Alementals or Hozen from disrupting the festivities!
There are all kinds of rewards for participating, such as toys, pets, and a Brew of the Month Club membership! For more information on the activites, achievements and rewards, visit Blizzard’s official post.
TBC Brewfest Seasonal Event Now Live
From September 20th to October 6th, players can participate in the first TBC classic Brewfest. Complete various quests and activites to earn Brewfest Prize Tokens, and defeat Coren Direbrew for a chance at trinkets, a dagger, or the Great Brewfest Kodo and Swift Brewfest Ram mounts!
For players willing to participate, the festivites will take place at the Ironforge entrance for the Alliance, and the Orgrimmar entrance for the Horde.
Those looking to defeat Coren Direbrew, will have to travel to the Grim Guzzler in Blackrock Depths, and accept a daily quest to summon him. Keep in mind that the quest’s minimum level is 65, and the loot has a level 70 requirement.
And for those that enjoy brews most of all, you can spend 200 Brewfest Prize Tokens to join the Brew of the Month club, and receive a different brew every month, all year long!
It looks like if you are a brew of the month club member in retail you’ll get it in classic without having to turn in 200 prize tokens. I haven’t done any brewfest stuff so far and just received a brew of the month in the mail.
Oh, interesting. Couldn’t really find any mentions of that except for one single comment 2h ago on the official forums, so I wonder if it’s intended to work that way.